Ashley is VP of Sales & Marketing at Datastory, leading partnerships that empower retailers to deploy localization strategies that drive growth initiatives. Her passion for data and retail, especially home improvement, connected Datastory and EAL to bring location intelligence to hardware. Ashley held an instrumental role in EAL's acquisition of Datastory. Previously, as Consumer Marketing Director at EAL, Ashley spearheaded data initiatives through analytics and consumer insights. At GE, Ashley gained experience in finance, sales, category management, and shopper marketing with Lowe's. She leverages her diverse background across retail, CPG, finance, and location technology to drive success. Ashley recognizes that location intelligence unlocks growth, which sparked her journey from UF to GE to EAL and Datastory.