How are the world’s largest retailer and the leading global food brand teaming up to unlock real life consumer need? How do shopper marketers reach consumers if they’re not going into stores? In today’s digital world, consumers have more options than ever before and are interacting with grocers in new ways, opening both new challenges and opportunities for innovation. In 2019, Walmart and BuzzFeed unveiled Tasty Shoppable Recipes, allowing consumers for the first time ever to directly purchase ingredients for pickup or delivery from Walmart stores nationwide straight from their favorite Tasty recipes. In only 7 months, thousands of orders have been placed through Tasty Shoppable Recipes and together Walmart and BuzzFeed are making strides to continue pioneering beyond traditional ad buying and shopper marketing. 

Join Nilla Ali, Senior Vice President of Commerce at BuzzFeed, and Sarah Henry, Director of Strategic Media Partnerships at Walmart, for a fireside chat where they’ll discuss how the two massive brands are innovating and driving new purchase behaviors by focusing on consumer convenience and accessibility. 

Join Nilla and Sarah to learn: 

• How to innovate and pioneer beyond traditional ad buys in a traditional space with a fragmented ecosystem 
• How to leverage content to drive product discovery and do so in a way that’s complementary to traditional retail experiences
• How to solve a consumer need while building a strategic partnership