Collaboration and Alignment

The average buyer sees over 100 proposals a month for marketing and merchandising programs, and most never make it past the proposal meeting.   With a robust career working at and supporting Walmart in Marketing and Merchandising leadership roles, Lei Duran has a unique perspective as the person on the other side of the table deciding what programs actually see the light of day in Walmart.  In this eye-opening session, Lei will uncover and discuss three key strategies that help marketers get their "yes,"  sharing concrete examples of how to break through by:

• Understanding your audience in an ever-evolving commerce landscape and know what customization is required.  
• Providing value with knowledge and insights.  
• Striving for true integrated customization and potentially co-creation.