Developing effective shopper experiences requires organizations to do more than just understand the purchase journey. It requires them to develop programs that are 1. Human-inspired (based on an understanding of evolving shopper profiles and behaviors); 2. Data-driven (testing various experiences to understand their relative value); and 3. Action-oriented (fully executable to deliver a great experience). All three components are critical so the organization not only understands how best to engage with shoppers but also ensures it has the ability to do so.

--Learn which brands and in what categories are — and aren’t — applying this approach to program planning well.  

--Evaluate how they themselves are performing and identify opportunities for improvement. 

--Gain an understanding of what “experience” means for a company, and how to adopt it into their ways of working to deliver great consumer and shopper activation