Transformational partnerships result in sustained collaboration, co-investment and accelerated growth, and are the result of manufacturers adopting a customer first mindset focused on building their business.  With the true power in a consumer’s hands, both manufacturer and retailer must be laser-focused on insights at the core of planning or leave big money on the table.

Evolution of manufacturer/retailer relationships will come from the collaboration across Sales, Marketing, Insights, and eCommerce teams to significantly amplify the impact of JBP – success that only results from a purposeful, holistic approach involving a new level of integration and innovation across companies.