Pay-to-Play Is The Way: Why Retail Media May Be Your Greatest ROI   

As retail traffic and sales shift are shifting to digital commerce, winning the digital shelf is now critical for brands to capture both short-term online growth and ensure retail longevity in-store and online. However, retailers are naturally monetizing their increasing shopper data, sites and digital shelves with targeted advertising and paid search capabilities, challenging brands with a highly-competitive pay-to-play go-to-market model.  But with the right approach and winning strategies, this challenge becomes a competitive advantage that will set your brand up for long-term omnichannel leadership.

In this interactive learning session, you will learn (and be tested on):

• Who the leaders are in retail media, key capabilities and opportunities
• The known and unknown impact of retail media on your business
• Best practices in retail media investment and strategy
• And more.

9-9:30                Introduction

9:30-10:30         Interactive Learning Session

10:30-10:45       Break

10:45-11:30       Panel Q&A Session

11:30-11:45       Test Your Knowledge